And will they stay loyal?
When I first started following politics, in the dying days of the McMahon LNP government, most people voted consistently for one or other of the two major parties, Labor and Liberal/Country. The only important exception, the DLP, was just about to disappear. At that time, the common view was that consistent party voters were acting out of habit or class/cultural identity, while “swinging” voters made a considered choice, based on policies, candidates and so on. Since both major parties got close to 50 per cent most of the time, appealing to these swinging voters was seen as the crucial task.
Once political scientists started looking however, they found out that swinging voters were typically the least engaged group, paying little attention to politics or policies and making late choices based on frivolous issues or just “vibes”. The lesson drawn by party “hardheads” (a term I routinely deride) was that the best strategy was to off attractive goodies that would tempt these voters. A better response, though, was to convert consistent voters from the other side. Labor managed more or less the opposite of that with the 1956 split, losing supporters to the DLP who mostly ended up voting Liberal when the hope of (re)gaining control of the ALP was abandoned.
That was then. Now with the combined vote of the majors down to 60 per cent in the latest Newspoll, the dissident 40 per cent is very different from the swinging voters of yesteryear. But what about the “rusted-ons”? It looks as though the LNP has just about lost its core base, going either to One Nation and other far-right parties or to centrist independents. But Labor still gets the support of more than 30 per cent of voters nearly all the time (the low point, I think, was 25.5 for the utter trainwreck of NSW Labor in 2011).
What are they thinking about and will they keep thinking the same way? Thinking about why someone might choose to vote Labor consistently, there are a few possibilities.
First, there are voters for whom Labor’s policies have been and remain closer to their own preferences than any other option (LNP, Greens, independents). Given Labor’s shift to the right on most issues, that would include voters who were always on Labor’s right flank. Another group would be voters focused on the relatively few issues, such as union rights, where Labor has sustained a relatively strong position, along with a historical record. But it’s hard to see this group as being very large.
Next there are those for whom voting Labor is a matter of personal/cultural identity, similar to cheering for (to pick an example not exactly at random) South Sydney in the NRL. No one backs the Rabbitohs because they approve of the current coach’s preferred style of play, and very few because they like particular players. It’s just something you are born with, or pick up along the way. To the extent that this is a view formed by growing up a traditionally working class environment where voting Labor is taken for granted, it’s eroding over time.
Third are those who don’t consider any alternative to voting for a major party. In large measure this reflects misunderstandings about the nature of preferential voting, misconceptions shared by a surprising number of political commentators and very much encouraged by Labor. In 2022, for example, Labor ran with the (totally false) claim “voting 1 for Labor is the only way to get rid of Morrison”.
A variation, relevant with a large crossbench, is a belief that minority governments are problematic and unstable. This remains the default position of the commentariat, who have built their careers in a two-party system, and don’t know how to handle anything else. But as minority governments become more common, and function fairly effectively, this belief can’t be sustained indefinitely.
As I’ve argued in previous posts, Labor’s positioning on the centre-right makes it the natural party of government as long as the main opposition comes from a fragmented right and centre right. In the short medium term (say the next 5-10 years), this is a “hardhead” strategy. But it has already alienated most people who actually care about positive policy outcomes, and is making Labor identity more and more difficult to sustain. Sooner or later, Labor’s base will contract to a point where it can no longer sustain the idea of a binary choice. At that point, the party will have little left to offer to anyone.