Articles from Digitopoly
What is the economic value of online behavioral data? It is a seemingly simple question.
Define the terms. Behavioral data refers to information produced as a result of actions, typically commercial behavior using a range of devices connected to the Internet, such as a PC, tablet, or smartphone. Behavioral data tracks the sites visited, the apps downloaded, or the games played.
Many of the targeted behavioral responses to climate change involve reducing energy consumption. This makes sense as the majority of energy consumed (pretty much throughout all history) has involved burning of fossil fuels, and this, in turn, is responsible for the ridiculous buildup in greenhouse gases, notably CO2.
While someone’s bargaining position can be shaped by competition, we economists know that there is a big gray area in our ability to predict negotiated prices.
Apparently not, according to Tom Bartman, an associate with Clay Christensen’s research group at Harvard Business School.