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Behind the Buzz of Behavioral Data

May 15, 2015 - 13:22 -- Admin

What is the economic value of online behavioral data? It is a seemingly simple question.

Define the terms. Behavioral data refers to information produced as a result of actions, typically commercial behavior using a range of devices connected to the Internet, such as a PC, tablet, or smartphone. Behavioral data tracks the sites visited, the apps downloaded, or the games played.