Israel has been paying influencers for social media posts to improve its image in the US, according to online magazine Responsible Statecraft. Israeli Prime Minister Benjamin Netanyahu has recently stressed the role of content creators in maintaining support for the Jewish state.
Responsible Statecraft reported on Tuesday that documents filed under the US Foreign Agents Registration Act (FARA) revealed details of an “Influencer Campaign” run by Bridge Partners, a Washington-based consulting firm working for Israel’s Foreign Ministry.