One of the things which amazed me during the 2022 election campaign was ‘who is Albanese?’ or ‘people don’t know who Albanese is”, both of which were almost repeated as a mantra at the time. It was put about by the Liberal Party, the Murdoch media, as well as the Daily Cut and Paste1,2.
This is reminiscent of the drivel put about by the Liberal party and the Murdoch media (again) during the 2019 election when the then leader of the opposition was Bill Shorten. The mantra at that time was ‘Bill Shorten is unpopular’, and it made its way throughout the media, and therefore the voting public3. A self-fulfilling prophecy.
The ironic thing about the most recent incarnation, that people don’t know who Albanese is, demonstrates that so many journalists are not capable of doing their job. In an election, isn’t it a journalist’s job to inform people who Albanese is, rather than simply repeat Liberal talking points? Talk about a lack of self-awareness. The more I look at the profession of journalism in Australia, the more I am dismayed by its general lack of ability and lack of awareness of what they are saying.
In the run-up to the 2022 election, people may not have known who Albanese was, but they knew precisely who Morrison was, with or without the presence of capable journalists.