I’m pretty sure, as I’ve mentioned before, that I was the first to dub Queensland’s National Party leader the Borg when I was covering the Queensland state campaign for Crikey in 2006.

Now have a look at Laurence’s new website banner.

He’s stolen our bridge!

Note also the Liberal blue. The Nationals’ Green is entirely absent from his increasingly self-centred branding. And he’s obviously trying to position himself as an urban (and urbane) man. Sharp suit, no tie in a lot of the pics, new haircut, and symbols of Brisbane surrounding him constantly. The moleskins and the rural signifiers have been banished.